Enterprise AI leader · Keynote speaker · Transformation executive
Stop talking about AI.
Start executing.
Deploying enterprise AI at scale. 80,000+ autonomous actions per month across 460+ applications in 35+ countries.
Now building Pelaris, an AI fitness coach that generates, adapts, and evolves your training across 7 sports and 28 methodologies. And Endtide, a game built end to end with AI to see how far that idea stretches.
The Results
80K+
Autonomous AI actions per month, across 460+ apps
94%
AI deflection rate
460+
Applications, 35+ countries
3x
Faster delivery
The platforms behind the numbers
Enterprise platforms I’ve delivered on, plus the stack I build Pelaris on.
Featured In
ServiceNow
Podcast clip · full episode coming soon
17 Sept 2026 · 2:51 · plays from YouTube
How a risk-averse company became an AI leader
Katrina Read and I talk about how Orica moved quickly on generative AI. We built the governance first, and teams moved faster because of it.
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Forbes
The Pacesetter Playbook
An executive’s guide to advancing enterprise AI. How Orica tested AI in IT before scaling.
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iTnews
94% Deflection Case Study
Orica scales GenAI capabilities. The shift from tech-led to process-led to increase adoption & ROI.
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ServiceNow
5 Lessons from AI Winners
APAC first go-live with ServiceNow GenAI, leading the way in strategy, workforce, and AI governance.
Signature Talks
Every talk is built on real-world experience: running enterprise AI at scale, building Pelaris and Endtide with AI, and what I have learned on conference stages, on podcasts and in writing.
The Brownfield Revolution
Escape technical bankruptcy. How to fix your foundations before bolting on advanced AI, and why most organisations get this backwards.
Beyond the Chatbot
The difference between a chatbot that answers questions and an autonomous agent that takes action. What real agentic AI looks like at enterprise scale.
The AI Control Tower
How to govern hundreds of thousands of monthly AI actions without killing innovation velocity. Preventing shadow AI while keeping teams moving.
Writing
Essays on AI, engineering and leadership, for the people who build and run software at scale.
Token arbitrage: the AI price gap inside the unit you buy
Token arbitrage is the difference between what you pay for an AI unit and what the outcome costs to deliver. What makes it up, and what to ask.
The AI effect: why AI keeps moving the goalpost
Chess, Go, speech and code stopped counting as AI once they worked. A timeline of the goalpost moving since 1943, and what the pattern says about what is next.
The missing middle: what AI does to the org chart
The common story is that AI takes entry-level jobs first. My read is that it gets juniors to mid-level in months and gives the middle no shortcut to expert.
Current project
Pelaris, AI fitness coaching
Stop tracking. Start navigating.
An AI coach that builds science-based programs across strength, running, swimming, cycling, triathlon, CrossFit, and general fitness, then adapts them to how you actually feel.
New project, an AI-built game
ENDTIDE, a tower defence against the sea
Endtide is a childhood debt finally paid, and a live experiment with a serious question inside it: how far can AI carry an entire build? AI writes the Unity C#, generates the 3D assets, and renders every marketing shot straight out of the simulation. The same discipline I use for enterprise AI, pointed at a childhood dream.
The game itself: a roguelite tower defence where the enemy is the ocean. Wall a warm, living city against a physically simulated sea that only rises, and when a city drowns, wind the world clock back and found a better one. In development now, pre-alpha, with the site live at playendtide.com.
Also building, for fun
Bradsolutely
A weekend vibe-coding experiment. Type anything at it, a yes or no, an excuse, a decision you're stuck on, and Brad, a sun-soaked pirate-captain hype man, rules on your life. Static page, one cloud function, a Gemini model behind it. Built because the cost of building it had dropped to roughly the cost of describing it.
Get in touch
If you’re working through enterprise AI, building with it, or just want to compare notes, I’d like to hear from you.