Writing

Thoughts on AI, engineering and leadership

Essays for the people who build and run software at scale.

A dark control room where a single sealed glowing cube labelled with a unit sits between a stream of raw model tokens on the left and an invoice on the right, with the inside of the cube hidden from view.
AI New · 11 min read

Token arbitrage: the AI price gap inside the unit you buy

Token arbitrage is the difference between what you pay for an AI unit and what the outcome costs to deliver. What makes it up, and what to ask.

AI New · 7 min read

The AI effect: why AI keeps moving the goalpost

Chess, Go, speech and code stopped counting as AI once they worked. A timeline of the goalpost moving since 1943, and what the pattern says about what is next.

Leadership New · 16 min read

The missing middle: what AI does to the org chart

The common story is that AI takes entry-level jobs first. My read is that it gets juniors to mid-level in months and gives the middle no shortcut to expert.

AI · 11 min read

The great AI lockdown has begun

Strava, Garmin and Reddit are closing the free doors. SAP, Salesforce and ServiceNow are metering theirs. AI broke the open-API bargain. Access is repricing.

AI · 15 min read

AI is either as good as it gets, or the worst it'll ever be

The AI debate fixates on capability. The variable that decides whether AI earns its place in what you build is cost, and falling cost is the base case.

Leadership · 16 min read

Enterprise support was built for a clock speed that no longer exists

AI sped up exploits, vendor releases and agent workflows at once. The support model built for annual upgrades cannot keep up. A wake-up call for app leaders.

AI · 9 min read

AI isn't killing content, it's exploding it

Surely AI should mean fewer documents, apps, and sites. Like email and the paperless office before it, it is multiplying them instead.

Leadership · 17 min read

Vibe Coding in the Enterprise: Why Citizen Developers Are the Real Opportunity

How CIOs should think about vibe coding for citizen developers. Governed prototyping on a sanctioned platform, with a clear graduation path to engineering.

Engineering · 9 min read

95% of companies get no ROI from AI. Here is what separates the 5%

The MIT and McKinsey data on AI underperformance points to a consistent pattern. The gap is not about tooling.

Engineering · 14 min read

Building an MCP server for persistent workout memory in Pelaris

How I built a production MCP server to give Claude and ChatGPT persistent workout memory, and what broke along the way.

Engineering · 9 min read

I built an AI-powered CI/CD pipeline that manages itself

From user feedback to deployed code. Here's the architecture, the tools, and what building AI at enterprise scale taught me about doing it for Pelaris.

AI · 8 min read

The interface is the product - AI revolution is a UI/UX revolution

AI capability has outpaced human ability to use it. The bottleneck in 2026 is no longer the model, it's the interaction layer.